Table of Contents
- Executive Summary (one or two pages maximum)
Introduction: Why This Company Should Export
Part I - Export Policy Commitment Statement
Part II - Situation/Background Analysis
- Product or Service
- Operations
- Personnel and Export Organization
- Resources of the Firm
- Industry Structure, Competition, and Demand
Part III - Marketing Component
- Identifying, Evaluating, and Selecting Target Markets
- Product Selection and Pricing
- Distribution Methods
- Terms and Conditions
- Internal Organization and Procedures
- Sales Goals: Profit and Loss Forecasts
Part IV - Tactics: Action Steps
- Primary Target Countries
- Secondary Target Countries
- Indirect Marketing Efforts
Part V - Export Budget
- Pro Forma Financial Statements
Part VI - Implementation Schedule
- Follow-up
- Periodic Operational and Management Review (Measuring Results Against Plan)
Addenda: Background Data on Target Countries and Market
- Basic Market Statistics: Historical and Projected
- Background Facts
- Competitive Environment
